White Rock

For 150 years, generations of families have been hosting and toasting their special occasions with the flavor and purity of White Rock mixers and soft drinks. So if that’s the kind of taste you’re looking for in sodas, then by all means, grab yourself a White Rock!

Our story dates back to 1871. Ulysses S. Grant was president, Jesse James was robbing banks, and Mrs. O'Leary's cow kicked over a lantern and managed to burn down much of Chicago. Yes, those were tempestuous times. And not far away, in Waukesha, Wisconsin, pharmacist H.M. Colver formed the White Rock Company to sell local spring water that the Potawatomi Indian tribe believed had special medicinal powers. In 1952, Alfred Morgan,  grandson of the founder of Morgan Beverages (est. 1858), purchased White Rock. For five generations total, our family has proudly crafted and bottled high-quality beverage products right here in the United States.