Driftwell Blackberry Lavender

Driftwell Blackberry Lavender is an enhanced water beverage made to help consumers relax. As stated on the box: "Sip into relaxation" and "Unplug & unwind." Made with 200mg L-theanine & 40mg magnesium to help promote relaxation.

Driftwell evolved from PepsiCo's internal "The Next Big Idea" program, created to amplify the creativity of PepsiCo employees. Conceived before the pandemic, it received elevated urgency as reports of increased stress reinforced the importance of developing soothing evening wind-down rituals.

At 7.5 ounces, the can is just the right size, grounded in hues known to soothe: serene evening blue and optimistic yellow. Its logo embodies a peaceful feeling, with open, approachable letterforms that recede subtly into the distance. The curved forms cue a gentle motion, in colors that are deep and saturated. The overall visual language evokes a feeling of relaxation— everything is pared back to the essentials, so the mind can be calm.

• 2020 Mobius Awards.
• 2020 Beverage Digest Awards: Best Functional Beverage.

Suggested retail price was $17.99 for a 10-pack (according to Fast company), but online listings (walmart) had the actual product at $22.98.

Product discontinued 2022.